Wicked Good Cupcakes® in the News

For all press inquiries, please contact
Diana Alkemade
Senior Director, Integrated Marketing
312.361.3469
diana.alkemade@hickoryfarms.com

October 15, 2021 - Listen as OEM Editor in Chief Stephanie Neil interviews Wicked Good Cupcakes co-founder Tracey Noonan on her PPWLN keynote

June 24, 2021 - Hickory Farms Acquires Wicked Good Cupcakes

August 8, 2019 - The Street : Most Successful Shark Tank Products

June 28, 2019 - Why "Shark Tank's" Kevin O'Leary Prefers Investing in Women Entrepreneurs

May 13, 2019 - Wicked Good Cupcakes Featured in Google Economic Impact Report

May 7, 2019 - Investopedia : 8 Most Successful Products from Shark Tank

April 27, 2019 - BuzzFeed : "Shark Tank" Products That Would Make Excellent Mother's Day Gifts

March 29, 2019 - Sidelines Magazine : Tracey Noonan: One Wicked Good Woman

February 11, 2019 - Best Online Bakeries to Order Desserts

October 17, 2018 - Mr. Wonderful talks about his sweet royalty deal with Wicked Good Cupcakes

September 24, 2018 - Dessert Planet reviews Wicked Good Cupcakes

August 7, 2018 - Hickory Farms Partners with Wicked Good Cupcakes

June 6, 2018 - Wicked Good Data is their Secret Ingredient For Incredible Success

December 15, 2018 - Sweet sales with Facebook lead ads and a Facebook Marketing Partne

June 1, 2018 - 2018 Google Economic Impact Report - How Wicked Good Cupcakes used Google's suite of tools to grow their business

May 15, 2018 - Pickler & Ben Show : These Mother & Daughter-Made Cupcakes are Wicked Good

April 28, 2018 - Fox 55 Fort Wayne: Wicked Good Cupcakes opens Franchise in Fort Wayne

March 22, 2018 - CNBC : Shark Tank’ star Kevin O’Leary: Women-run businesses make me the most money—here's why

February 6, 2018 - Cosmopolitan : 5 Shark Tank Contestants Reveal What Life Is Really Like After the Show

January 17, 2018 - Small Business Trends : https://smallbiztrends.com/2018/01/how-to-scale-a-business.html

November 22, 2017 - Boston Business Journal: Wicked Good Cupcakes, of 'Shark Tank' fame, to take its show on the road

October 13, 2017 - Mental Floss: 25 Cupcake Bakeries You've Got to Try

September 12, 2017 - Q&A with Jennie Garth and her partnership with Wicked Good Cupcakes

September 12, 2017 - Forbes: Wicked Good Cupcakes name one of the 15 Biggest 'Shark Tank' Success Stories of All Time

September 1, 2017 - Western Mass Women: The Wicked Good Cupcake Story: Meet Tracey Noonan

August 9, 2017 - CNBC: Tracey Noonan and Dani Vilagie of Wicked Good Cupcakes discuss how they've grown their business beyond the cupcake with help from Kevin O'Leary of "Shark Tank."

August 4, 2017 - WCVB Boston: Kevin O'Leary talks about his Success with the women of Wicked Good Cupcakes

August 4, 2017 - Benzinga: How A Cupcake Company Used 'Shark Tank' And Technology To Sweeten Its Deals

July 28, 2017 - WOWW Campaign: An Interview with Tracey Noonan & Dani Vilagie, Founders of Wicked Good Cupcakes

May 31, 2017 - Underdog NYC with Tracey Noonan - Founder and CEO of Wicked Good Cupcakes

April 2, 2017 - Mom Does Reviews Loves Wicked Good Cupcakes

March 10, 2017 - 12th Annual Women In Business Summit Is Helping Women Become Unstoppable

February 16, 2017 - Halye Marie : My February Favorites for 2017

February 5, 2017 - 'Shark Tank' celebrates $100 million in deals: 5 memorable pitches

January 28, 2017 - 16 creative, inexpensive Valentine’s Day gifts for him, all under $35 | Valentine’s Day Gift Guide 2017

January 20, 2017 - Top 10 most useful Shark Tank products for college students

December 20, 2016 - Four Great Holiday Marketing Campaigns 2016

December 9, 2016 - Millenial Entrepreneurs : Wicked Good Cupcakes (with a wicked twist)

December 8, 2016 - Kevin O’Leary Shares His Most Important Business Advice

November 2, 2016 - How (and When) to Turn a Hobby Into a Business—An Exclusive Interview with Wicked Good Cupcakes' Tracey Noonan

October 11, 2016 - Wicked Good Cupcakes' sweet success story began in Hanover and has now made its way back to town with the opening of its new world headquarters.

October 5, 2016 - Founders of Wicked Good Cupcakes® Launch First Book

September 9, 2016 - Haute Secrets Boston: Tracey and Scott Noonan of Wicked Good Cupcakes

August 29, 2016 - Tank Talker Tuesday- Tracey Noonan of Wicked Good Cupakes- Serves Up Her Take On Female CEO's

July 20, 2016 - CookingLessons.com : 21 Bestselling Wicked Good Cupcakes – You’ll Forget Your Diet

June 26, 2016 - NECN : The Story Behind Wicked Good Cupcakes

June 16, 2016 - Smart Business: Four "Shark Tank" secrets to success of high achievers

June 12, 2016 - Crave Online: 7 New Ways To Eat S'mores

June 9, 2016 - On The Dot Woman: Tracey Noonan and Dani Vilagie: A Scrumptous Success

May 25, 2016 - Spoon University: 8 Game-Changing Food and Drink Products That Came From Shark Tank

May 24, 2016 - Wicked Good Cupcakes Co-founder Tracey Noonan named and Ernst & Yound Entrepreneur of the Year Finalist

April 21, 2016 - Boston Business Journal names Wicked Good Cupcakes 9th Fastest Growing Private Company in Massachussets

March 23, 2016 - SMB Retail Discusses a Wicked Good Deal with Tracey Noonan and Dani Vilagie

March 9, 2016 - Wicked Good Cupcakes Named One of the Fastest Growing Private Companies in Massachusets

February 18, 2016 - Wicked Good Cupcakes’s Dani Vilagie Dishes On ‘Shark Tank,’ Advice For Student Entrepreneurs

February 17, 2016 - Disney to Release New Shark Tank Book featuring Wicked Good Cupcakes

January 28, 2016 - Heavy.com Sits Down with Wicked Good Cupcakes' CEO Tracey Noonan

January 4, 2016 - Wicked Good Cupcakes' CEO Tracey Noonan and FOCUS Brand President Kat Cole discuss Cinnabon/Wicked Good Cupcakes Partnership with Fox Business

December 1, 2015 - 'Shark Tank' favorite Wicked Good Cupcakes teams with Cinnabon on new treats

December 1, 2015 - Wicked Good Cupcakes® Announces Partnership with Cinnabon®

October 6, 2015 - Shape.com - Tracey & Dani give weight loss tips for people who work in food.

October 2, 2015 - ABC's 20/20 hits the streets of New York City for a Wicked Good Sales Challenge.

October 2, 2015 - ABC's 20/20 asks Kevin O'Leary and Wicked Good Cupcakes to teach students the art of selling.

September 14, 2015 - Huffington Post : Why an MBA Doesn't Guarantee Success

July 17, 2015 - Robi On The Road: Mass. Company Finds Sweet Success With Cupcakes In A Jar

May 13, 2015 - Boston.com : Mass. leaders reveal their first jobs after college graduation (Tracey Noonan was a waitress)

May 11, 2015 - Wicked Good Cupcakes Founder Tracey Noonan named a finalist for Ernst & Young Entrepreneur Of The Year

May 11, 2015 - Wicked Good Cupcakes Founder Tracey Noonan and Kevin O'Leary on why female CEOs are more successful

May 4, 2015 - The Patriot Ledger: Mom, daughter make Wicked Good Cupcakes a sweet success

May 1, 2015 - Huffington Post: Wicked Good Cupcakes - Entrepreneurism One Bite at a Time

March 9, 2015 - Hanover WWII vet gets a moving surprise when he sees his birthday cake

March 8, 2015 - Boston Herald food reporter Kerry J Byrne sits down with the Wicked Good Gang

February 18, 2015 - Cupcake Maven to Headline PWC Luncheon

February 3, 2015 - The Founders of a 'Shark Tank' Success Story Are Hosting a Business Q&A in Boston

December 4, 2014 - Wicked Good Cupcakes featured on ABC World News Tonight's Made in America series with David Muir

November 23, 2014 - Kevin O'Leary talks to students at Notre Dame about how Wicked Good Cupcakes became a national brand and the fastest growing cupcake business in America

November 21, 2014 - Business Insider names the 12 biggest Shark Tank success stories. Guess which cupcake company made the list

November 14, 2014 - Oaklee's Family Guide says if you want to send a little love, send Wicked Good Cupcakes

November 14, 2014 - Armam Hawk thinks our cupcakes in jars are BANGIN'!

November 6, 2014 - Tracey Noonan and Dani Vilagie join other Female Business Leaders on the panel of the WBZ Business Breakfast hosted by WBZ's Anthony Silva

September 30, 2014 - The Kitchen Snob reviews our cupcakes in jars.

September 8, 2014 - Entrepreneurship lessons from the Noonans of Wicked Good Cupcakes

August 27, 2014 - Tracey Noonan sits down with "Biz Women Rock!"

August 25, 2014 - Wicked Good Cupcakes Review (A Gluten Free Idea For School Parties)

August 7, 2014 - Tracey and Dani sit down with TJ Hale to discuss the success of their company and their partnership with Kevin O'Leary of Shark Tank

August 1, 2014 - Wicked Good Cupcakes graces the staff at Good Morning America with their new cheesecake in jars

July 30, 2014 - 'Shark Tank’ Success Has New Ally: Wicked Good Cupcakes Brings In Marcus Lemonis

July 28, 2014 - Wheat Watchers says these cupcakes are Wicked Good!

July 11, 2014 - Marcus Lemonis, Star of CNBC's The Profit, Joins Shark Tank's Kevin O'Leary in a Partnership with Wicked Good Cupcakes®.

July 9, 2014 - Tracey Noonan talks to Entrepreneur Magazine about How to Not Be Swamped When Sales Finally Begin Flooding In

July 7, 2014 - Bridal Guide Magazine calls Wicked Good Cupcakes on of the Moust Unique Edible Wedding Favors

May 20, 2014 - Wicked Good Cupcakes co-owner Dani Vilagie sits down the Radio BDC.

May 19, 2014 - Watch Wicked Good Cupcakes on ABC's Chronicle.

May 15, 2014 - New York Post - Who profits the most from Shark Tank Success.

May 14, 2014 - The Huffington Post - Lessons From Wicked Good Cupcakes: One Year After Shark Tank.

May 7, 2014 - Real Life STL reviews Wicked Good Cupcakes.

May 3, 2014 - Boston-based shark Kevin O'Leary all in with Wicked Good Cupcakes

May 2, 2014 - ABC News Special "Swimming with the Sharks.

April 15, 2014 - BostInno reviews The 1 Question You Need to Be Asking During Your Pitch Presentation.

March 26, 2014 - Cohasset's Wicked Good Cupcakes is 'Shark Tank' success.

March 26, 2014 - Boston Business Journal talks about Wicked Good Cupcakes® growth and success after appearing in ABC's Shark Tank.

March 21, 2014 - Shark Tank's Kevin O'Leary on how to win in business - the model for success? Wicked Good Cupcakes of course.

March 19, 2014 - Wicked Good Cupcakes® owner Tracey Noonan and Shark Tank's Kevin O'Leary talk to CNBC Squawk Box about their tremendous success.

March 14, 2014 - What deal is Shark Tank's Kevin O'Leary most proud of? Wicked Good Cupcakes of course!

February 26, 2014 - Wicked Good Cupcakes® owners Tracey Noonan and Danielle Vilagie to judge the 2014 94.9 HOM Cupcake Challenge

February 26, 2014 - Wicked Good Cupcakes® founder Tracey Noonan speaks at The Capital Network's "The XX Factor" event.

February 21, 2014 - Entrepreneur Magazine lists 12 Awesome Gift Ideas That Appeared on Shark Tank

November 26, 2013 - Wicked Good Cupcakes® founders Tracey and Dani speak to The Business Insider on what it's like to work with Shark Tank's Kevin O'leary.

November 1, 2013 - The founders of Wicked Good Cupcakes® talk about their success.

November 1, 2013 - Kevin O’Leary refers to the pitch presented by Tracey Noonan and her co-founder and daughter Dani of Wicked Good Cupcakes as the best pitch he's ever heard

October 14, 2013 - Kevin O'Leary - We are the American Idol of venture capital.

October 10, 2013 - Shark Tank's Kevin O'Leary talks about his involvement with Wicked Good Cupcakes®.

September 23, 2013 - Wicked Good Cupcakes speaks with Candy O'Terry, host of Exceptional Woman on Magic 106.7

September 20, 2013 - Shark Tank Update

August 8, 2013 - Wicked Good Cupcakes® mixes it up with Tom Bergeron on the Kris Jenner Show!

May 1, 2013 - Wicked Good Cupcakes® opens in Faneuil Hall Boston

May 1, 2013 - Boston Business Journal : Wicked Good Cupcakes® brings cupcake-in-a-mason-jar to
Faneuil Hall

April 30, 2013 - Mark Cuban-Approved Cupcakes in a Jar Arrive in Faneuil Hall

April 21, 2013 - Watch for Wicked Good Cupcakes on ABC's Shark Tank April 26th at 9pm EST

April 30, 2013 - Mark Cuban-Approved Cupcakes in a Jar Arrive in Faneuil Hall

April 25, 2013 - Wicked Good Cupcakes is FINALLY coming to the Shark Tank

April 9, 2013 - Delcious Dishings reviews Wicked Good Cupcakes®

March 23, 2013 - A Boston Food Diary tries some Wicked Good Cupcakes®!

September 28, 2012 - Wicked Good Cupcakes® to be featured at 2012 News and Documentary Emmy Awards

August 16, 2012 - Just Luxe says not all cupcakes are created equal and only a few are "Wicked
Good"

July 7, 2012 - MomTrends reviews Wicked Good Cupcakes® cupcakes in a jar

June 16, 2012 - Carrots n' Cake enjoys some Wicked Good to Go

June 8, 2012 - Susannah Styles Loves Wicked Good Cupcakes

May 10, 2012 - Wicked Good Cupcak®e Giveaway on Jodi Bean's Blog

April 25, 2012 - Cupcakes and Cutlery loves Wicked Good Cupcakes®' Wicked Good Jars

April 9, 2012 - Delicious Dishings reviews Wicked Good to Go

April 1, 2012 - Susan Holaday of the Boston Restaurant Examiner talks Jars and Fenway!

March 23, 2012 - A Boston Food Diary reviews our Wicked Good to Go jars

January 26, 2012 - Alisyn Camerota from Fox and Friends tries a Wicked Good Cupcake

January 12, 2012 - Cupcakes take the Cake : Wicked Good Cupcakes Does Big Business...

January 12 - Fox News : 'Wicked' Cupcake Flies High After TSA Seizure

January 9, 2012 - TSA : Wicked Good Cupcakes not your everyday, run of the mill cupcake

December 29, 2011 - Wicked Local : Cohasset cupcake confiscated by TSA

December 23, 2011 - Patriot Ledger : Cohasset cupcake deemed security threat at Las Vegas airport

September 30, 2011 - Wicked Local : Mother-daughter team bring cupcakes to Cohasset

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